- MRR: your monthly recurring revenue, all your subscriptions brought back to one month.
- ARR: the same over a year.
- Run rate: your MRR × 12, what you would make over a year if nothing changed.
In Revenue, the MRR view shows it month by month: a monthly subscription counts for its amount, an annual one for 1/12 of its amount each month. You also see the subscriptions won and lost each month, and how much each contract weighs.