They help you decide where to spend your energy:
- Heat (Cold, Warm, Hot): the interest you sense.
- Fit: does this contact match your target?
- Relationship: Champion (actively supports you), Supporter, or Blocker (slows the sale down).
- Decision maker and Economic buyer: who decides, who signs the check.
- For companies: ICP target and Interest.
Ready-made views use them: Decision makers, Hot, Champions, Clients, ICP target… one click away in Contacts.